Five questions to ask yourself before a website redesign

Your website is the best way to reach potential customers 24/7 — without being in the office. Think of it as your online elevator pitch.

If a user comes to your site and can’t find what they’re looking for almost right away, chances are, they’ll leave. The evolution of the Web is constant, and businesses need to keep up with current trends to attract new customers to their businesses.

Is it time for a redesign?

Whether you want to start a site from scratch or build upon an existing site, here are some questions you should think about before a consultation with a designer:

 

1. What is your website’s purpose?

Websites can have many different purposes. It’s up to you, as a business owner, to decide which is right for you. Do you want to establish a brand online? Do you want to generate sales leads? Do you want to sell products or services?

 

2. What websites do you find appealing?

Many business owners are inspired to redesign their website because they saw one that they loved somewhere else. Those inspirations can help your designer get a feel for what you’re looking for. If you don’t have inspiration, use sites like Pinterest to find something you like ahead of time.

 

3. What kind of audience do you have?

If your business caters to an older audience, a PC-friendly site is crucial still in the mobile age. But, if you’re targeting a younger customer base, you won’t lure those customers into your business if your site doesn’t perform well on mobile devices.

 

4. What can you showcase?

Is your company heavily involved in community events or activities? Do you have outstanding employees that deserve to be recognized? Personifying your website is one of the easiest ways to get new customers — and they’ll already know the friendly faces when they walk in your door.

 

5. What kind of budget do you have?

New websites can cost anywhere from the high hundreds to thousands of dollars, depending on what kind of features and options you’re looking for (refer back to No. 1). If you’re looking to sell products and services on your site, it’ll get a little pricier. Decide what’s right for your budget ahead of your consultation.

 

Gazette Media & Marketing offers a number of website design services, from the very basic to the very complex. Schedule a meeting with our digital team to set up your consultation

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