Social media platforms have taken over the world of marketing, offering businesses accurate data about their customers and an easy way to reach them. By giving customers a more personal experience through social media, your brand image will resonate with customers, giving you the opportunity to increase brand loyalty and grow your business.
Here are 5 benefits of incorporating social media into your business strategy:
Build relationships with your customers
Social media gives you the opportunity to interact with your customers on a personal level. More than 67 percent of consumers go to social media for their customer service needs. You don’t have to have a constant sales pitch, giving you that personal touch with your customers that traditional advertising cannot offer.
Share content at your convenience
With the ability to create and share content in a short amount of time, it will reach your customers faster than ever. Whether it is time sensitive or a post that is thought out in advance, social media works to your advantage.
Catch up on the competition
Most businesses have some form of social media. The ability to monitor what your competitors are doing with their marketing strategies allows you to stay ahead with your strategy.
Increase brand loyalty
A presence on social media can make it easier for your customers and prospective customers to find your business. 53 percent of Americans who follow businesses on social media are more loyal to those brands.
Gain valuable insights
Being active on social gives you the opportunity to find out what works and what doesn’t. Analytics that are provided for businesses through social platforms give you the opportunity to gather relevant information in real time. In return, you will be able to make smarter business decisions.
There are so many options when it comes to social media. Between Facebook, Twitter, Instagram and Pinterest, just to name a few, you can reach customers almost anywhere. Whether you have existing social accounts or are looking to get started, including social media in your marketing strategy is a great way to increase traffic to your business to help you gain a competitive edge.
Gazette Media & Marketing is here to help you and your business gain a competitive edge and give your social media the attention it needs. Contact us at email@example.com or call (724) 465-5555 ext. 285.