For social media promotions, Pinterest is an undeniable source of success for your blog. The viral nature of a pin can reach a larger audience due to repins and likes, which leads to more traffic to your blog or website.
Because of the way that content circulates around Pinterest, pins continue to gain attention for months after they are originally posted, unlike Facebook or Twitter. Using Pinterest to gain constant attention and traffic will lead your blog to success.
If you need some help, here are some tips how to use Pinterest to boost blog and website traffic:
Build a strong presence on Pinterest
If you’re just starting out with a Pinterest account for your brand, you’ll want to create a strong and reputable presence first. A good starting point would be to create 10 boards and pin at least 10 items to each board. More specifically, one board should contain only content from your blog, while another contains content from other blogs and websites that follow the general topic of your own blog.
Other boards could contain content such as: infographics, downloads, photos, articles and other resources.
Think strategically about keywords
Unlike other social media websites, Pinterest does not use hashtags, and using a hashtag on pins may actually hurt traffic and reach. Pinterest is the guided search engine that helps users find content with the use of keywords. By crafting inspiring pin descriptions and titles, you will be making it easier for pinners to find your content.
Keep in mind that you don’t want to just put any word down that you think gets searched frequently, it must be relevant to the pin itself. Make sure that each board you create is filled out entirely, with a name, description and category to help its searchability.
Use a Pinterest for Business account
There are plenty of benefits for signing up for a business account on Pinterest. To name a few, you get insights and analytics on your pins, boards and your Pinterest account altogether. In addition, you can apply for Promoted Pins which help boost impressions to give you a better reach.
Add a Pin-It button to your website
By adding a Pin-It button to your blog or website, you are making it easier for your audience to share your content. The button helps people save your website’s content directly to Pinterest. Once you install the button, a clickable logo will appear on your website’s images and blog posts. If you need help setting it up, Pinterest provides you with some tips in this article.
Create a ‘Pinterest-friendly’ image for your blog posts
Many websites like Canva and Adobe Spark have preset image sizes that are optimal for pins on Pinterest. When designing these images, keep in mind the elements that will attract pinners to your content, provoking them to like and share your pins. If your pin is visually appealing, more people are likely to share that content.
Thinking strategically about when to post on your Pinterest account will keep your content fresh. Even if you are sharing content from other places on the Internet, that content is being pinned to your boards which increases the likelihood that your pins and personal content will be seen by others.
Using Pinterest is a great way for people to quickly share your blog and website content, as well as relating your pins to other relevant content across Pinterest. By following the tips provided, getting your blog posts the traffic it deserves will be achieved through strategic pinning. If you get stuck and can’t seem to find a solution, Gazette Media & Marketing is here to help you and your blog account gain the attention it deserves through Pinterest.
Contact us at firstname.lastname@example.org or call (724) 465-5555 ext 206.