Whether you’re working for an agency or freelancing work, gaining the trust and confidence of a new client is exciting. You have worked hard to understand the business of a new client, their needs and their expectations. New accounts require smart and involved leadership to lay a successful foundation, so it is important to work diligently […] Read more
Knowing the basics of social media marketing can help you to create more meaningful content for your brand, as powerful content elevates your audience and engagement with each and every post. If you’re new to the world of social media marketing, just got a new job or would simply like to learn more about the subject, […] Read more
If you’re doing online marketing and don’t use a content calendar, you’re probably not benefiting as much as you could with your content marketing efforts. Social media content calendars help you plan, organize and schedule every single piece of content you publish online. Putting all of your ideas in one place may help you and your business […] Read more
Finding stock photos that uniquely fit your company or brand image can be a little challenging. Different businesses need different kinds of photos for their marketing, advertising and social media. Is free your best option, or would you pay a photographer for an amazing one-of-a-kind picture? Each project is different. If you decide that free stock photos are […] Read more
For social media promotions, Pinterest is an undeniable source of success for your blog. The viral nature of a pin can reach a larger audience due to repins and likes, which leads to more traffic to your blog or website. Because of the way that content circulates around Pinterest, pins continue to gain attention for months […] Read more
Sometimes coming up with content ideas can be difficult, especially when there is lack of inspiration. Social media inspiration is everywhere, you just have to look in the right places. From personal, to business-related, to promotional posts, creating content for your audience that is eye-catching and interesting will no longer be a struggle. Research, research, […] Read more
Social media platforms have taken over the world of marketing, offering businesses accurate data about their customers and an easy way to reach them. By giving customers a more personal experience through social media, your brand image will resonate with customers, giving you the opportunity to increase brand loyalty and grow your business. Here are 5 benefits […] Read more
As you may know, having one social media account to start out with is always the best tactic when working on social media marketing. If you have maintained a reputable account with a large following and quality audience, it may be time to introduce other social media networks to your business. The best starting way to get […] Read more
Email marketing is one of the easiest and most influential ways to reach customers. It’s a direct avenue to communicate with fans and followers. But often times, businesses may find that their open rates are lower than the reported average. Here are a few tips to increase your open rates and engage with more customers: […] Read more
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