Tags: ‘audience’

How effective are print ads?

A study released by the Pennsylvania NewsMedia Association via the Triad Newspaper Ad Effectiveness Service on Monday said that traditional newspaper display ads and pre-printed inserts continue to work for advertisers. The study showed that 7 out of 10 readers take action as a result of issue-specific ads and inserts — and the variety of […] Read more

Increase your email open rates with these tips

Email marketing is one of the easiest and most influential ways to reach customers. It’s a direct avenue to communicate with fans and followers. But often times, businesses may find that their open rates are lower than the reported average. Here are a few tips to increase your open rates and engage with more customers: […] Read more

Should I respond? A guide to communicating with your audience

You’ve been diligently managing your social media accounts, checking them frequently and posting regularly. Potential customers are engaging with your page. But what happens when you’re unsure how to respond? Here’s a step-by-step guide to responding to comments on social media:   1. Discover You’ve already done this step! That’s why you’re here.   2. […] Read more