Tags: ‘content’

Why your business needs a content marketing strategy

It is easy to feel overwhelmed when working with social media, especially if you have quite a bit of content but do not have a purpose or plan for it all. You don’t want your content to go unnoticed, so simply put, without a content marketing strategy, you will feel unorganized.   The purpose of a […] Read more

10 rules of social media marketing

Knowing the basics of social media marketing can help you to create more meaningful content for your brand, as powerful content elevates your audience and engagement with each and every post. If you’re new to the world of social media marketing, just got a new job or would simply like to learn more about the subject, […] Read more

How to make the most of your workday

Monday seems to be the day of planning. As a professional, you spend some time mapping out all that you need to do for the week ahead and it could become overwhelming. Typically, you have a plan to get so much accomplished, but over time you find yourself becoming distracted and procrastinating. Productivity and motivation […] Read more

Plan your social with this free content calendar

If you’re doing online marketing and don’t use a content calendar, you’re probably not benefiting as much as you could with your content marketing efforts. Social media content calendars help you plan, organize and schedule every single piece of content you publish online.   Putting all of your ideas in one place may help you and your business […] Read more

How to find the best free stock photos

Finding stock photos that uniquely fit your company or brand image can be a little challenging. Different businesses need different kinds of photos for their marketing, advertising and social media. Is free your best option, or would you pay a photographer for an amazing one-of-a-kind picture? Each project is different. If you decide that free stock photos are […] Read more

How to use Pinterest to boost blog traffic

For social media promotions, Pinterest is an undeniable source of success for your blog. The viral nature of a pin can reach a larger audience due to repins and likes, which leads to more traffic to your blog or website. Because of the way that content circulates around Pinterest, pins continue to gain attention for months […] Read more

How to find inspiration for social media content

Sometimes coming up with content ideas can be difficult, especially when there is lack of inspiration. Social media inspiration is everywhere, you just have to look in the right places. From personal, to business-related, to promotional posts, creating content for your audience that is eye-catching and interesting will no longer be a struggle.   Research, research, […] Read more

Using cross promotion with your social media accounts

As you may know, having one social media account to start out with is always the best tactic when working on social media marketing. If you have maintained a reputable account with a large following and quality audience, it may be time to introduce other social media networks to your business. The best starting way to get […] Read more

Should I respond? A guide to communicating with your audience

You’ve been diligently managing your social media accounts, checking them frequently and posting regularly. Potential customers are engaging with your page. But what happens when you’re unsure how to respond? Here’s a step-by-step guide to responding to comments on social media:   1. Discover You’ve already done this step! That’s why you’re here.   2. […] Read more