Tags: ‘small business’

Why your business needs a content marketing strategy

It is easy to feel overwhelmed when working with social media, especially if you have quite a bit of content but do not have a purpose or plan for it all. You don’t want your content to go unnoticed, so simply put, without a content marketing strategy, you will feel unorganized.   The purpose of a […] Read more

Plan your social with this free content calendar

If you’re doing online marketing and don’t use a content calendar, you’re probably not benefiting as much as you could with your content marketing efforts. Social media content calendars help you plan, organize and schedule every single piece of content you publish online.   Putting all of your ideas in one place may help you and your business […] Read more

How to find the best free stock photos

Finding stock photos that uniquely fit your company or brand image can be a little challenging. Different businesses need different kinds of photos for their marketing, advertising and social media. Is free your best option, or would you pay a photographer for an amazing one-of-a-kind picture? Each project is different. If you decide that free stock photos are […] Read more

How to find inspiration for social media content

Sometimes coming up with content ideas can be difficult, especially when there is lack of inspiration. Social media inspiration is everywhere, you just have to look in the right places. From personal, to business-related, to promotional posts, creating content for your audience that is eye-catching and interesting will no longer be a struggle.   Research, research, […] Read more

5 benefits of social media for businesses

Social media platforms have taken over the world of marketing, offering businesses accurate data about their customers and an easy way to reach them. By giving customers a more personal experience through social media, your brand image will resonate with customers, giving you the opportunity to increase brand loyalty and grow your business. Here are 5 benefits […] Read more

Using cross promotion with your social media accounts

As you may know, having one social media account to start out with is always the best tactic when working on social media marketing. If you have maintained a reputable account with a large following and quality audience, it may be time to introduce other social media networks to your business. The best starting way to get […] Read more

The benefits of email marketing

With the rise of social media and the Internet, you may find yourself wondering if email marketing is an effective choice for your company. The answer is simple, of course it is! When a professional manages your email lists, you are placing your digital marketing campaign into the hands of someone who will create beautiful […] Read more

The importance of having a professional managing your social media

As you focus on your business and all that needs to be done, you may find that social media management gets put aside or that you simply do not have time for it at all. If you find yourself in this situation and your social accounts are not getting as much attention as you would […] Read more

Should I respond? A guide to communicating with your audience

You’ve been diligently managing your social media accounts, checking them frequently and posting regularly. Potential customers are engaging with your page. But what happens when you’re unsure how to respond? Here’s a step-by-step guide to responding to comments on social media:   1. Discover You’ve already done this step! That’s why you’re here.   2. […] Read more

Reviews boost SEO for local businesses

Search engine optimizations (SEO) continues to be crucial for small, local businesses. Local reviews boost SEO quickly and effectively. Reviews not only promote your business, but provide confirmation or reassurance for users. Online users want to know if they’re taking the right step when they’re spending their money. According to this article, about 88% of web […] Read more

Jun, 23, 2016

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