Tags: ‘social media marketing’

How to make the most of your workday

Monday seems to be the day of planning. As a professional, you spend some time mapping out all that you need to do for the week ahead and it could become overwhelming. Typically, you have a plan to get so much accomplished, but over time you find yourself becoming distracted and procrastinating. Productivity and motivation […] Read more

How to use Pinterest to boost blog traffic

For social media promotions, Pinterest is an undeniable source of success for your blog. The viral nature of a pin can reach a larger audience due to repins and likes, which leads to more traffic to your blog or website. Because of the way that content circulates around Pinterest, pins continue to gain attention for months […] Read more

How to produce beautiful marketing visuals

Almost 85 million pictures are uploaded to social media every day. Eye-catching visuals for your audience are a must, especially in digital marketing. Luckily, you have a great camera at your fingertips and there are many wonderful features found with the camera on your smartphone. By learning how to use these features and stage your […] Read more

5 benefits of social media for businesses

Social media platforms have taken over the world of marketing, offering businesses accurate data about their customers and an easy way to reach them. By giving customers a more personal experience through social media, your brand image will resonate with customers, giving you the opportunity to increase brand loyalty and grow your business. Here are 5 benefits […] Read more

Using cross promotion with your social media accounts

As you may know, having one social media account to start out with is always the best tactic when working on social media marketing. If you have maintained a reputable account with a large following and quality audience, it may be time to introduce other social media networks to your business. The best starting way to get […] Read more

The benefits of email marketing

With the rise of social media and the Internet, you may find yourself wondering if email marketing is an effective choice for your company. The answer is simple, of course it is! When a professional manages your email lists, you are placing your digital marketing campaign into the hands of someone who will create beautiful […] Read more

How effective are print ads?

A study released by the Pennsylvania NewsMedia Association via the Triad Newspaper Ad Effectiveness Service on Monday said that traditional newspaper display ads and pre-printed inserts continue to work for advertisers. The study showed that 7 out of 10 readers take action as a result of issue-specific ads and inserts — and the variety of […] Read more

Increase your email open rates with these tips

Email marketing is one of the easiest and most influential ways to reach customers. It’s a direct avenue to communicate with fans and followers. But often times, businesses may find that their open rates are lower than the reported average. Here are a few tips to increase your open rates and engage with more customers: […] Read more